Client : LANEIGE
Creative Direction + Design
The creative team at LANEIGE contacted me to produce visual content for their upcoming product launch.
The Assignment involved crafting two videos that effectively communicated the product's advantages and distinctive features.
Storyboard + Styleframe
When it comes to strategizing and conceptualizing a project, I've developed a unique approach that resonates with my creative instincts. My favorite method involves immersing myself in a 3D environment right from the start and thoroughly exploring its possibilities.
Rather than sticking rigidly to a predefined plan, I find that this approach allows me to uncover unexpected gems within the project. It's like venturing into uncharted territory, where each step I take within the boundaries of guidelines brings the potential for happy accidents and the revelation of elements that I couldn't have possibly imagined beforehand.